In the past Eric Sink has discuss the idea that there is some thing wrong with Google when his name comes up before Eric Clampton(who ever that is.)  I have to agree. I have a small blog it's just wrong that a Google search for 2008 epa estimates is the first search result.  I know there is a delicate art form to constructing a Google query to limit this noise but..  There is something flawed with the system and we need to fix it.  Maybe the search game isn't over, Yahoo, Search.MSN and Google really don't provide search results but rather link results.  I think there is still room for a new search king to emerge.