Sirius:   Our records indicate you have an active Audiovox PNP radio, and we wanted to ensure you knew that we are giving valued subscribers like you a free Audiovox PNP boombox and home kit through November 27, 2006. All you have to pay is shipping.  There's no better way to bring all three channels of SIRIUS holiday music into your home.

Aaron: cool 12 dollars for 150 worth of merchandise sign me up!

Jill(the wife): are you sure its not phishing.

Aaron: What a buzz kill.

I received an email invitation from Sirius for a special offer to get a free home kit as well as a free audiovox boom box. Pretty cool.  I felt i could trust the email since its the same address they use for all the newsletters they send me as well as following the link took me to shop.sirius.com.  after i made the "purchase"(paid $11.50 for shipping)  I told my wife who seemed to think i was named.  Which raises the question how do you communicate to your customers?  If you use email and you include links to your site, what users believe it's you? and how many think its just a phishing attempt.  Granted in this case i only receive email that's on my safe list and when i followed the link the URL was recognizable and the size was in the normal flash tradedress.  But what if I am not a regular visitor, or an uber geek.  We are plastered with a sea of lies every day via email, and snail mail(credit card offers, refinance your mortgage)  How do you does any one know whats light?  I think somethings got to give, I am just not sure what.  At any rate i got a sweet deal and it shipped this morning.